Chipotle Serves?!

By: Meghan Incantalupo

Chipotle is back at it again with a playful twist on Halloween. In collaboration with Spirit Halloween, they’ve dropped a unique lineup of bodysuits inspired by their most iconic items: a to-go bag, water cup, fork, napkin, and of course, the legendary burrito. It’s a quirky, viral moment just waiting to happen.

For Gen Z consumers, cultural relevance and creativity are key. Chipotle understands this well, consistently tapping into online trends and consumer behavior. Remember when they launched the “water cup” candle, hilariously poking fun at those sneaky customers who fill their water cups with lemonade? Or when they jumped into TikTok trends, replying directly to videos of people trying to get bigger portions?

These Halloween-inspired bodysuits, like the Chipotle Fork costume, aren’t about pushing massive sales—they’re clever marketing tactics meant to capture social media buzz. Chipotle’s genius lies in its ability to make fun of themselves while staying connected to what’s trending online. This self-awareness keeps them relevant and keeps consumers engaged.

As social media shifts how people celebrate Halloween, brands like Chipotle are evolving, becoming part of the conversation and the fun.

What do you think of Chipotle’s playful costumes this year?