Moving at the Speed of Social
By: Meghan Incantalupo
In today’s fast-paced digital world, staying ahead requires brands to make swift, strategic decisions, especially when it comes to influencer marketing. A recent example of this involves two brands, Verizon and Lyft, who quickly responded to Jools Lebron’s viral Demure post, each taking their own unique approach.
Verizon’s Swift Strike
Verizon’s social team showcased incredible agility by securing Jools for her first sponsored post just as her viral moment was taking off. They managed to move through internal approvals and finalize the partnership within 7-10 days—a testament to their efficiency and readiness to act fast. By catching Jools at this early stage of her rise, Verizon was able to lock in an authentic and high-impact collaboration before her influencer rates soared.
Lyft’s Long-Game Strategy
On the other hand, Lyft took a different yet equally effective route. Instead of rushing for immediate reach, they collaborated with Jools to create a video for their own platform. While this may not have brought the instant visibility of Verizon’s sponsored post, the continued engagement and ongoing momentum from their video campaign has proven to be just as impactful. By thinking beyond the initial buzz, Lyft has effectively extended the conversation around their brand while tapping into Jools’ growing influence.
The Importance of Timely Support
These two examples highlight the importance of fully supporting your social and influencer teams when they identify key opportunities—especially when influencers are on the rise. Giving them the green light early on can make all the difference in capturing the moment. With Jools having just signed with a manager, her rates are bound to increase, which emphasizes why it’s so crucial to move quickly when influencers are still in their early stages.
In the world of social media, speed matters. Seize those opportunities early, and you’ll not only maximize your impact, but you’ll also stay ahead of the competition.